Capture and Engage Your Audience with Effective Content Marketing

It has many aliases: branded content, custom publishing, content marketing, corporate media, corporate publishing, corporate journalism and branded media. Perhaps nothing says it better than content marketing. So what is content marketing exactly?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content is evolving. No longer are white papers the secret to inbound marketing success, visual is becoming the norm. Basically, it is the art of communicating with your customers and prospects without selling.

Through content creation, your brand can directly engage your audience rather than relying on go-between media channels. If you establish and distribute good reliable  content, customers will come to you.

Blogging, tweeting and posting not only generate brand awareness and internet chatter, they also build links, which extremely helpful with Google’s ranking algorithm. It is safe to say that content marketing is the new SEO.

For more information about how we can help you get started with Content Marketing call us at 813-944-9152 or contact us today for a free quote and consultation.